Ahmed Nadar

May 16, 2024

Create before you measure

Creating a products, services or articles are not easy work.
You have to have a strong drive behind that.
Put stuff out that you believe in.
Do it and don't care about, because time does.

Take writing, it has been a human tool to document their life and communicate with others. It is not a new idea. And yet some—I was one—refuse or afraid to write. 

We need to know who would care about our creations first before we make it? 
We need an insurance policy that we will be noticed and liked.
We need to measure ROI before investing time doing what we like.
We assume we know, but we don't know.

Jason Fried talked about the trap they felt when they changed 37signals' blog platform to Medium. They worried about people attentions to their work. Would these articles get enough traffic? Would readers forget us? Can we measure it first? 
They didn't care nor measure and got on the groove of creating.

"….It’s like, we kind of looked at that for a while, and at some point we have to be like, it doesn’t really—we don’t care. Like, we’re going to put stuff out that we believe in anyway. And if people hear about it, they’re going to know who we are and they’ll find out about it and they’ll check us out, just all the same, basically. Because I think once you begin measuring—like, we never measured things when we started the blog, we just did it because we wanted to."

Don't measure an idea before working on it.
Keep on creating…

~~~~~
Coming to RailsWorld?
Check out my series, Ahmed’s Unofficial RailsWorld Guide to Toronto! This first-of-its-kind guide is perfect for RailsWorld attendees. I write about the history of the amazing venue, Evergreen Brickworks, take you on a ride from the airport to the city, hotels and around, and explore Toronto's best spots to eat, visit, and have fun. Whether you're attending the conference or just visiting the city, you'll find something valuable.


Yours,
Ahmed Nadar

About Ahmed Nadar

Ruby on Rails enthusiast at heart. I run RapidRails agency focus on Rails development & UI stack. Maker of RapidRails UI component for Ruby on Rails.
Find me on Twitter – @ahmednadar