I've been reflecting deeply on the role of notifications in our lives - those brief vibrations on our phones, laptops, tablets, and smartwatches. What began as a simple feature has stealthily woven itself into the fabric of our digital existence, becoming so pervasive that we rarely recognise how profoundly disruptive these small alerts have become. 

In today's world of shorts, reels, and constant instant gratification, notifications claim a significant share of what disrupts our flow state. We all need extended periods to think deeply about personal and professional matters, to make important decisions after immersing ourselves in complex problems for hours at a time. 

While we can take various measures against addictive short-form content—deleting apps, logging out, or reducing engagement—certain applications remain essential for functioning in modern society. Email and messaging platforms like WhatsApp are prime examples. The challenge lies in selectively filtering notifications: blocking the non-essential while remaining accessible to those who truly matter. 

Some devices offer sophisticated Do Not Disturb modes that allow priority contacts to bypass filters, but constantly toggling these settings becomes cumbersome. Without careful management, we inevitably get pulled into the stream of new alerts, and our natural inclination is to respond immediately—our minds won't rest until we do. 

Consider the power we inadvertently grant to others: someone halfway across the world, perhaps someone entirely insignificant to your life, can make your wrist vibrate with a simple "send." This level of constant accessibility disrupts our ability to be present, whether with family, friends, or even in solitude with ourselves. 

As we enter an AI-enhanced era that promises even more cognitive demands, humans need to develop fundamental skills beyond critical thinking—we must learn how to create genuine silence in our lives and cultivate presence. The calm that comes from disconnecting is unparalleled and increasingly essential. 

Take action today. Disconnect. Reclaim your attention.