Andreas Kviby

July 20, 2025

Introducing Stafe CRM: The Next-Generation AI-Powered CRM Built on the TALL Stack

🚀 Introducing Stafe CRM: The Next-Generation AI-Powered CRM Built on the TALL Stack

After weeks of intense development, hundreds of prompts, countless hours spent with AI, and an unwavering commitment to building something both powerful and beautifully simple, we’re thrilled to announce the release of Stafe CRM—our fully open-source CRM platform built upon the TALL Stack (Tailwind CSS, Alpine.js, Livewire, and Laravel).

But this isn’t just another CRM. Stafe CRM is an experiment made real: a proof of how far you can go using modern frameworks and today’s best AI tools—especially the new GitHub Copilot Agent—to craft enterprise-grade software that is clean, intuitive, and open to all.

Why We Built Stafe CRM
We set out to answer a burning question: How much of a world-class business application can you build using next-gen web technologies and the collective intelligence of AI?

We used every tool at our disposal, but GitHub Copilot Agent became our daily partner—transforming product specs, business logic, and even our quirkiest ideas into production-ready code, documentation, and workflows.

Our goal: deliver a CRM that’s not just full-featured, but truly delightful to use. Inspired by Basecamp’s design philosophy, we aimed for clarity, focus, and progressive disclosure: you see what you need, and nothing more.

Built for Modern Teams—With a Touch of Magic

Stafe CRM delivers everything you’d expect (and much, much more):

Core Features

  • Company Management: Flexible company profiles, industry & revenue tracking, custom fields, multi-currency, timezone awareness.

  • Contact Management: Individual profiles, company associations, relationship tracking, social integration, lifetime value, birthdays, and custom tagging.

  • Deal Pipeline: Customizable stages, probability & forecasting, source tracking, and multi-currency deals.

  • Task Management: Calls, meetings, emails; priorities, due dates, team assignments, attendee tracking.

  • Notes & Documentation: Rich contextual notes, file attachments, public/private notes, and pinning.

  • Tagging & Custom Fields: Tag anything, custom colors, custom fields for every entity type.


Advanced CRM and Enterprise Features


  • Email Integration: Direct send/receive, smart templates, tracking, and multi-provider support (SMTP, SendGrid, Postmark, AWS SES).

  • Reporting & Analytics: Real-time dashboards, drag-and-drop reports, export options, scheduled reports, and performance insights.

  • Team Collaboration: Teams, granular permissions, real-time notifications, @mentions, threaded comments, and collaborative activity feeds.

  • Import/Export: Bulk CSV/Excel import/export, validation, error logs, scheduled jobs, and field mapping.

  • Search & Filtering: Lightning-fast, global, cross-entity, saved searches, smart filters, and highlights.


Enterprise Ready


  • Automation Workflows: Visual builder, smart triggers, conditional logic, reusable templates, and error monitoring.

  • Integration Marketplace: OAuth/API integrations with Slack, Mailchimp, Shopify, Google Analytics, Trello, and more.

  • Advanced Permissions: 35+ permissions, custom roles, scoped/team/entity access, inheritance, and protected system roles.

  • Multi-Tenancy: True data isolation, custom domains, per-tenant settings, feature management, and usage tracking.

AI-Powered Intelligence at the Core

Here’s where Stafe CRM shines. Thanks to our AI-first development approach, we bring features that only a new generation of CRM can offer:


  • Smart Lead Scoring: AI-driven analysis for lead prioritization

  • Predictive Forecasting: Revenue prediction with ML risk assessment

  • Conversation Intelligence: Automated call/email/meeting analysis and action suggestions

  • Automated Data Enrichment: Complete profiles from just a name or domain

  • Churn Prediction: Early warning signals for at-risk customers

  • Unified Communications: Real-time call transcription, social channel integration, chatbots, and more

  • Revenue Intelligence: Deal risk analytics, competitive intelligence, price optimization, territory management, commission insights


Built with the TALL Stack—And a Lot of AI

Tech Specs:


  • Laravel 12 / Livewire 3.6 — Modern PHP & reactive UI

  • Alpine.js / Tailwind CSS 4.0 — Lightning-fast, beautiful interfaces

  • OpenAI API — AI-powered features throughout

  • Twilio, Socialite, Spatie — Best-in-class integration, auth, and RBAC

  • Flexible DB: SQLite, MySQL, or PostgreSQL (your choice)

  • Extensible, Modular, & API-Ready — REST & GraphQL endpoints, event-driven plugin system


AI as a Co-Developer

We made a deliberate decision: let AI code, test, and refactor as much as possible.


  • We fed the Copilot Agent detailed specs and let it generate scaffolding, business logic, and even migration files.

  • We submitted hundreds of premium GPT requests for edge cases, security patterns, and advanced ML features.

  • We tested how well AI could write documentation, create user guides, and even propose better data models.


Did it work? Absolutely!

Is it perfect? Not always.

Is it a game-changer? 100%.

So we hope that a lot of TALL-stackers will join in this journey to create, maintain and use the Stafe CRM just as WordPress is for CMS on sites we set out to be this for CRM software. Together we can make the best available CRM together and then launch the plugin marketplace where everyone can create and sell plugins for CRM. 

This CRM is as much a collaboration between our human team and today’s best AI models as it is a traditional project.

Best regards

Andreas Kviby, CTO of Stafe Development in Sweden