A few weeks ago I was doing research to know which Luggage brands were the most recommended nowadays. In usual Instagram fashion I expected to get immediately targetted as soon as I started browsing, but I got zero promoted posts regarding luggage.
Looking for the best travel cases for me took longer than expected and only after purchasing my luggage in real life I started seeing sponsored posts on Instagram. Do you see the problem here? There are two possibilities:
Looking for the best travel cases for me took longer than expected and only after purchasing my luggage in real life I started seeing sponsored posts on Instagram. Do you see the problem here? There are two possibilities:
- Luggage brands Social Media User Acquisition strategy is underwhelmingly implemented, targetting lookalike audiences who have already purchased a household item replaced once every 10 years on average, wasting a huge chunk of their Ad Spend.
- Meta's Ad Campaign targetting could earn another segmentation cohort: Average replacement rate of the targetted product.
Pragmatically speaking the party who has the most to win by fixing this is Meta. Why? It can deliver increasing ROI to its customers (any company that wants to advertise), eventually increasing its CPI, wich organically would increase its valuation.
Is this difficult to determine for each product of the entire world? I don't know, ask Llama.
Alan