What industrial revolution ultimately brings us is the ability to mass produce and mass manufacture — limited to physical goods such as newspaper, television, dish soap, shampoo, etc. Now, with the mass technology we have and over 7 hours of screen time per day in Gen Z, we have another ability unlocked — mass audience and asynchronous communication.
If you own a manufacturing factory, you really care about these two parameters or other metrics that developed from it: time and quantity. The metric is always going to be paper produced per second, turnover per minute, volume of soap mixed per hour, etc.
This obsession of time and quantity is outdated today, unless you still work in the supply chain and the factory, which is the other side of the coin. For creators like you and me, it is not about how many minutes or how many videos and scripts you can write per minute, or per hour that matters. It is the quality, the craft, and, of course, the perseverance. Why?
Even your industrial metric is one video per week, the digital creation you spent hours on creating could very likely have a better influence because of the technology we have, from the numerous channels and social media you can copiously share and reach audience and the algorithm which does not sleep. No matter what the nature of your digital creations is, be it a video, NFT, picture, gif, music, the algorithm of our *digital* world would constantly keep delivering your art to new audience and measure how much screen time your work captures for the benefits of the platform itself. So, the game now is about quality.
Why would we want to have a very high manufacturing speed for dish soap? Because it gets consumed every day and once a bottle of dish soap is consumed, it is gone.
Digital creation has an opposite nature. Yes, it is consumed by the audience. No, it is not gone once it is consumed. The audience can like, share, saved, bookmarked, and use whatever software available to make a copy of your creation for both private collection purpose or unconsented public secondary creation use.
Therefore, the true value of digital goods for the audience consume correlates heavily with the quality of the goods itself, not the speed of production.
If you own a manufacturing factory, you really care about these two parameters or other metrics that developed from it: time and quantity. The metric is always going to be paper produced per second, turnover per minute, volume of soap mixed per hour, etc.
This obsession of time and quantity is outdated today, unless you still work in the supply chain and the factory, which is the other side of the coin. For creators like you and me, it is not about how many minutes or how many videos and scripts you can write per minute, or per hour that matters. It is the quality, the craft, and, of course, the perseverance. Why?
Even your industrial metric is one video per week, the digital creation you spent hours on creating could very likely have a better influence because of the technology we have, from the numerous channels and social media you can copiously share and reach audience and the algorithm which does not sleep. No matter what the nature of your digital creations is, be it a video, NFT, picture, gif, music, the algorithm of our *digital* world would constantly keep delivering your art to new audience and measure how much screen time your work captures for the benefits of the platform itself. So, the game now is about quality.
Why would we want to have a very high manufacturing speed for dish soap? Because it gets consumed every day and once a bottle of dish soap is consumed, it is gone.
Digital creation has an opposite nature. Yes, it is consumed by the audience. No, it is not gone once it is consumed. The audience can like, share, saved, bookmarked, and use whatever software available to make a copy of your creation for both private collection purpose or unconsented public secondary creation use.
Therefore, the true value of digital goods for the audience consume correlates heavily with the quality of the goods itself, not the speed of production.
"veni, vidi, vici"
with love from Copenhagen 🇩🇰
with love from Copenhagen 🇩🇰