Over the years, I have released several products in the small business that I owned. Here are my thoughts and lessons learned. 

If you develop a product, treat it like a journey, and an ongoing learning process of your customers and your niche. Don’t spend extra time on fine-tuning your pricing model or switching back and forth between the layout of a product page because at this point no matter how much you do, you lack one important element - user feedback.

Without user feedback, your decisions are just as good as theories on a textbook. Your product and everything associated with it are not yet out there stood against the test of time until you take the first step and release it. Frankly, my team is on the way to releasing a product that is in an entirely new category that our company has never done. Should we schedule more meetings and discuss whether we should charge more or less? Not really, if we have already spent hours planning on it. Just release it and see the market response. 

Then, that’s good. We got a clear problem to solve. We need to steer clear from treating releasing a product as submitting a final essay in which there are no future changes or reviews. We can adjust our pricing in an ongoing manner. We can adjust our product features in the next versions. There is no final grade in releasing the product. Our product interacts with the audience continuously. There is a dynamic in it. 

Imagine we have not yet released the product and received no real-world data, we would still be stuck in the delusion of coming up with the best pricing or the best strategy. Day by day, these repetitive cycles of judging the previous idea - raising new ideas - host meetings to discuss the new change - judging of the change - repeat. No steps forward would be made in this case. It feels like an inferno to me. 

"veni, vidi, vici"
with love from Copenhagen 🇩🇰