The more time I spend getting to know Basecamp and its processes, the more Stoicism I see in the company. They value calm over big moves. They focus on the current moment and what can be done now. They care about treating people justly. 

Stoicism doesn’t just have to apply to your personal life. It applies to your business as well. See your competitors for who they are—other people just trying to get by. Don’t treat them with contempt. Treat your employees with compassion. Trust them to do the job you hired them for. And be moderate in the choices you make. Don’t build the Taj Mahal when a shed will suffice. Do the thing that’ll get the job done adequately now.