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Rhetoric. A Very Short Introduction. Key Points Reviewed 110121 According to Aristotle: ⁃ Three genres: forensic (courtroom), epideictic (display, eg funeral), deliberative (persuade course of action, eg pass law, declare war) ⁃ Three types of proof: ethos (character), pathos (emotion), logos (logic) Five Canons of rhetoric ⁃ Invention/discovery (questions to be answered ⁃ Arrangement ⁃ Style ⁃ Memory ⁃ Delivery Other concepts ⁃ Rhetorical question ⁃ Alliteration ⁃ Simile and metaphor ⁃ Tricolon: – the three point list, e.g. life liberty and the pursuit of happiness ⁃ Antithesis, contrast, e.g. is not what your country can do for you etc. ⁃ Anaphora, the repetition of a word or phrase at the start of different sentences ⁃ Epiphora/epistrophe, where the repetition comes at the end ⁃ Encomium A speech praising ⁃ Meta-discourse, pointed at which a speech or text explains its own objects ⁃ Prolepsis, draw attention to likely objections and then provide them in advance ⁃ Paralipsis, The practice drawing attention to something while pretending to pass over it ⁃ Enthymeme