When asked what we do, rarely does our answer cause a potential customer to want to know more or want to buy our product. Pique a potential customer’s curiosity by creating an effective one liner. You will improve your marketing skillset when you know how to craft a one liner to grow your business. The person you are talking to should be able to understand immediately why they should want to buy from you.

 

-          Content comes from Business Made Simple book (Chapter 6: Marketing)