Remember from a previous post from Chapter 5 on Messaging in the book Business Made Simple, a business must position themselves as the guide. The guide gets the name guide by guiding the ‘hero’ into action, right? 

 

The guidance must be firm, to maintain authority and for the customer (hero) to trust it will work. Customers may not be buying product if they are not hearing the company confidently say this will solve their problem.

 

Have a strong call to action so your message is clear. Being clear will inspire people to take action. Tell them the action you want them to take.

-          Content comes from Business Made Simple book (Chapter 5: Messaging)