With endless options on what items to sell, business owners and executives make the wrong choices on which items to send their sales resources to. Products and services receiving these limited resources are being counted on to bring in cash to support future spend to create more demand. 

Analyze the products and services you are selling and ensure they are wanted and profitable. 

Your business will generate more revenue and profit when you are picky about how you decide on your product offerings.

 

-          Content comes from Business Made Simple book (Chapter 4: Strategy)