Most companies mistakenly tell their history because they are not aware of a different way to tell their story. History entails things that have happened in your past while your story can be a way to explain what you do that get people interested to join you. 

Utilize the appropriate story formula to tell your story so you attract more people to your mission. Your company / product will be remembered for the right reason.

 

-          Content comes from Business Made Simple book (Chapter 2: Leadership)