"If you're going to do anything new or innovative, you have to be willing to be misunderstood." ~ Jeff Bezos
I've been misunderstood for 10 years.
The problem comes when you're trying to raise funding, trying to get buyers to understand the value - even when it's plain as can be. I used to think value, especially immediate value, was enough.
Not anymore.
Value has become the added bonus. Automation is the new standard. Will it do it for them? Will it basically work, and add value, all without them knowing they're using it? They basically need all this because they're not willing to change their ways.
Even the greatest value can't break habits.
I've been misunderstood for 10 years.
The problem comes when you're trying to raise funding, trying to get buyers to understand the value - even when it's plain as can be. I used to think value, especially immediate value, was enough.
Not anymore.
Value has become the added bonus. Automation is the new standard. Will it do it for them? Will it basically work, and add value, all without them knowing they're using it? They basically need all this because they're not willing to change their ways.
Even the greatest value can't break habits.
craig ganssle