There are two paths in creative business: chase quick wins, or build lasting value. Here's why I'm choosing the latter.

Disney started with a single animated short. Today, they own the IP of hundreds of their own films, as well those from Marvel, Star Wars, and Pixar. That's what playing the long game looks like.

Most filmmakers chase quick wins—a $1M project here, a distribution deal there. I'm building something different: a flywheel that will generate $100M in indie film investments over the next decade. Not just $10M next year for Producer Fund I.

Instead of selling our movies to distributors at festivals, we're building direct relationships with our audience that will last for decades.

The short game means constant hustle—small profits, starting over from scratch each time. But the long game? Each project compounds over time. Your flywheel spins faster and faster, generating bigger outcomes with less effort.

The choice becomes clear: reset to zero after each project, or build something that grows more valuable every year. I'm betting on the long game.