David Senra

September 13, 2023

Creativity, Inc.


My top 10 highlights from the book:

1. If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.

2. Everything associated with our name needs to be good. Quality is the best business plan.

3. Every time some technological breakthrough occurred, Walt Disney incorporated it.

4. People realize their visions over time and through dedicated, protracted struggle.

5. A phenomenon I would notice again and again throughout my career: For all the care you put into artistry, visual polish frequently doesn't matter if you are getting the story right.

6. You’ll never stumble upon the unexpected if you stick only to the familiar.

7. I believe life should not be easy. We're meant to push ourselves and try new things —which will definitely make us feel uncomfortable.

8. Companies, like individuals, do not become exceptional by believing they are exceptional, but by understanding the ways in which they aren't exceptional.

9. People who take on complicated creative projects become lost at some point in the process. It is the nature of things.

10. If you’re sailing across the ocean and your goal is to avoid weather and waves, then why the hell are you sailing? You have to embrace that sailing means that you can’t control the elements and that there will be good days and bad days and that, whatever comes, you will deal with it because your goal is to eventually get to the other side. You will not be able to control exactly how you get across. That’s the game you’ve decided to be in. If your goal is to make it easier and simpler, then don’t get in the boat.

Listen to Founders #317 Ed Catmull (Pixar)

About David Senra

Learn from history's greatest founders. Every week I read a biography of an entrepreneur and tell you what I learned on Founders podcast