My top 10 highlights from the book:

1.  Words are powerful, but more words are not more powerful—they’re often just confusing.

2.  The further you get away from one, the more complicated things get.

3.  Rather than seeing less choice, customers see less confusion.

4.  Clarity propels an organization. Not occasional clarity but pervasive, twenty-four-hour, in-your-face, take-no-prisoners clarity.

5.  The more things you ask people to focus on, the fewer they’ll remember.

6.  Never underestimate the degree to which people crave clarity and respond positively to it.

7.  His most important concern was making things easier for customers. Apple was there to serve them, not the other way around.

8.  You’ll get more accomplished when you converse with people rather than present to them.

9.  Steve had no patience for those who beat around the bush. He'd cut you off if you rambled. He ran his business as if there were precious little time to waste.

10.  "You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains." —Steve Jobs

Listen to #349 How Steve Jobs Kept Things Simple on Apple, Spotify, or the web.

Come hang out with me for two days and build relationships with other founders, investors, and executives by attending a Founders event:

July 29th-31st in Scotts Valley, California