My top 10 highlights from the episode: (watch on Spotify)

1.  We create mythical products that create markets.

2.  If a market is interesting, we must become the leader.

3.  The product is put at the center of everything. All of the company's activities must revolve around it.

4.  He would repeat: "If you want to go bankrupt, just listen to everybody."

5.  He insisted that all shares remain in the family. He never wanted to have to justify his choices to anyone.

6.  He insisted on continuous innovation, the refusal of repetition of the already known, the search for new paths, and the opening of new horizons by differentiating from others.

7.  One of his favorite metaphors: A good entrepreneur must be like a good skeet shooter: hitting the target by aiming not at the launch station, but further ahead—always with a long-term vision.

8.  Control everything you can – ingredients, process, technology – to safeguard quality and trade secrets.

9.  I would be extremely happy if you said yes to my proposal to marry you. But think it over carefully. And mind you: if you accept, you’ll be marrying a man who will always talk to you about chocolate.

10. For me work is a spiritual necessity. I was accustomed to it from a young age and couldn't do without it.

Listen to #392 Michele Ferrero and His $40 Billion Privately Owned Chocolate Empire on Spotify, Apple Podcasts, or YouTube.