My top 10 highlights from the book: (all quotes by Steve)

1. Please continue to challenge me. It’s the way we get to the right decisions, and I enjoy it too.

2. You’ve got to choose what you put your love into really carefully.

3. Don't let the noise of other's opinions drown out your own inner voice.

4. We always tell people, “You work for Apple first and your boss second.” We feel pretty strongly about that.

5. Part of the CEO's jobs is to cajole and beg and plead and threaten at times—to do whatever is necessary to get people to see things in a bigger and more profound way than they have, and to do better work than they thought they could do.

6. When they do their best and you don't think it's enough, you tell them straight: "This isn't good enough. I know you can do better. You need to do better. Now go do better."

7. We are never taught to listen to our intuitions, to develop and nurture our intuitions. But if you do pay attention to these subtle insights, you can make them come true.

8. To know my arc will fall makes me want to blaze while I am in the sky. Not for others, but for myself, for the trail I know I am leaving.

9. Don’t be a career. The enemy of most dreams and intuitions, and one of the most dangerous and stifling concepts ever invented by humans, is the “Career.” A career is a concept for how one is supposed to progress through stages during the training for and practicing of your working life. There are some big problems here. First and foremost is the notion that your work is different and separate from the rest of your life. If you are passionate about your life and your work, this can’t be so. They will become more or less one. This is a much better way to live one’s life.

10. All glory is fleeting.

Listen to #398 Steve Jobs In His Own Words (Make Something Wonderful) on Spotify, Apple Podcasts, or YouTube.

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