My top 10 highlights from the book:

1.  Those who live by their wits go to work on roller coasters. The ride is exhilarating, but one has to have a stomach of titanium.

2.  Bureaucracy has no place in an ideas company.

3.  Discovery consists of seeing what everyone has seen and thinking what nobody has thought.

4.  Rule #1: There are no rules. Rule #2:  Never forget rule one.

5.  Fear is a demon that devours the soul of a company: it diminishes the quality of our imagination, it dulls our appetite for adventure, it sucks away our youth.

6.  In the absence of courage nothing worthwhile can be accomplished.

7.  How great we become depends on the size of our dreams.

8.  Only dead fish go with the flow.

9.  God is with those who persevere.

10.  We are the people we have been waiting for.

Listen to #343 The Eternal Pursuit of Unhappiness: David Ogilvy on Apple, Spotify, or the web.

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