David Senra

Learn from history's greatest founders. Every week I read a biography of an entrepreneur and tell you what I learned on Founders podcast
June 4, 2021

Sam Walton: Made In America

My highlights from the book: 1. Most everything I’ve done I’ve copied from somebody else. 2. Two things about Sam Walton distinguish him from almost everyone else I know. First, he gets up every day bound and determined to improve something. Second, he is less afraid of being wrong than anyone I’ve ever known. And once he sees he’s wro...
Read more
June 4, 2021

Steve Jobs

My highlights from this book: 1. Jobs’ intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions. 2. “There is something indefinable in an entrepreneur, and I saw that in Steve,” Nolan Bushnell said. “I taught him that if you act like you can do something, ...
Read more
June 3, 2021

Johnny Carson

My highlights from this book: 1. Johnny was comfortable in front of twenty million but uncomfortable in a gathering of twenty. 2. He had too keen an appreciation for how much work and talent and discipline went into success to be flattered by praise and adulation 3. Johnny Carson performed on television, but he didn’t watch it. 4. Cars...
Read more
June 1, 2021

Buffett: The Making of an American Capitalist

My highlights from the book: 1. His talent sprang from his unrivaled independence of mind and ability to focus on his work and shut out the world, yet those same qualities exacted a toll. 2. Berkshire was a "job" to him in the sense that England was a job to Churchill. 3. He emerged from those first hard years with an absolute drive to...
Read more
May 25, 2021

The Wizard of Menlo Park: How Thomas Alva Edison Invented the Modern World

My highlights from the book: 1. Having one's own shop, working on projects of one’s own choosing, making enough money today so one could do the same tomorrow: These were the modest goals of Thomas Edison when he struck out on his own as full-time inventor and manufacturer. The grand goal was nothing other than enjoying the autonomy of ...
Read more
May 25, 2021

Walt Disney: The Triumph of the American Imagination

My highlights from the book: 1. He was a doting father who sheltered them from his own fame. He enjoyed telling how six-year-old Diane had asked him if he was Walt Disney. “You know I am,” he answered. “The Walt Disney?” she questioned. When he chortled that he was, she asked for his autograph. He would chase the girls around the house...
Read more
May 25, 2021

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

My highlights from the book: 1. He had found a way to block out the world and dedicate all of his concentration to a single task. 2. “It is perhaps worth noting that those launch companies that succeeded also took their lumps along the way,” Musk wrote in a postmortem. “A friend of mine wrote to remind me that only 5 of the first 9 Peg...
Read more
May 25, 2021

The Story of Oregon's Legendary Coach and Nike's Cofounder

My highlights from the book: 1. Celebrate optimum rather than maximum. 2. Take a primitive organism, any weak, pitiful organism. Say a freshman. Make it lift, or jump or run. Let it rest. What happens? A little miracle. It gets a little better. It gets a little stronger or faster or more enduring. That's all training is. Stress. Recove...
Read more
May 25, 2021

George Lucas: A Life

My highlights from this book: 1. Lucas unapologetically invested in what he believed in the most: himself. 2. “What we’re striving for is total freedom, where we can finance our pictures, make them our way, release them where we want them released, and be completely free to express ourselves,” explained Lucas. “That’s very hard to do i...
Read more
May 24, 2021

The Autobiography of John D. Rockefeller

My highlights from the book: 1. Don’t even think of temporary advantages. Don’t waste your effort on a thing which ends in a petty triumph unless you are satisfied with a life of petty success. 2. As our successes began to come, I seldom put my head upon the pillow at night without speaking a few words to myself in this wise: "Now a li...
Read more
May 24, 2021

The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

My highlights from the book: 1. It is impossible to produce superior performance unless you do something different. 2. Henry Singleton was a remarkable man with an unusual background for a CEO. A world-class mathematician who enjoyed playing chess blindfolded, he had programmed MIT’s first computer while earning a doctorate in electric...
Read more
May 23, 2021

Copy This!: How I turned Dyslexia, ADHD, and 100 square feet into a company called Kinkos

My highlights from the book: 1. I graduated from high school eighth from the bottom of my class of 1,200. Frankly, I still have no idea how those seven kids managed to do worse than I did. 2. Too many people are mired in the details of their lives. They are stuck down “in" their lives, rather than staying "on" them. They miss the large...
Read more
May 22, 2021

Endurance: Shackleton's Incredible Voyage

My highlights from Endurance: Shackleton's Incredible Voyage: 1. In appreciation for whatever it is that makes men accomplish the impossible. 2. Their plight was naked and terrifying in its simplicity: If they were to get out—they had to get themselves out. 3. The motto of his family: By endurance we conquer. 4. From studying the outco...
Read more
May 22, 2021

The Wright Brothers

My highlights from the book: 1. Orville’s first teacher in grade school, would remember him at his desk tinkering with bits of wood. Asked what he was up to, he told her he was making a machine of a kind that he and his brother were going to fly someday. 2. What is most uncharacteristic about the pose is that they sit doing nothing, so...
Read more
May 22, 2021

The Richest Woman in America: Hetty Green in the Gilded Age

My top 20 highlights from the book: 1. I go my own way, take no partners, risk nobody else’s fortune. 2. I have had fights with some of the greatest financial men in the country. Did you ever hear of any of them getting ahead of Hetty Green? 3. A few clever men like Russell Sage, a future role model for Hetty, kept substantial amounts ...
Read more
May 21, 2021

Jony Ive: The Genius Behind Apple's Greatest Products

My highlights from the book: 1. I just wanted a sound bite, but he launched into a passionate, twenty-minute soliloquy about his latest work. I could barely get a word in edgewise. He couldn't help himself: Design is his passion. 2. The thing is, it's very easy to be different, but very difficult to be better. 3. It becomes about conse...
Read more
May 21, 2021

Les Schwab Pride in Performance: Keep It Going

My top 20 highlights from the book: 1. Whatever you do, you must do it with gusto, you must do it in volume. It is a case of repeat, repeat, repeat. 2. Life is hard for the man who thinks he can take a short cut. 3. I did write this 100% with my 40 year old typewriter. I didn’t have a ghost writer. I wanted it in my own words. 4. I hop...
Read more
May 21, 2021

Born of This Land: My Life Story

My highlights from the book: 1. In one lifetime, we can become a revered, immortalized politician, a scholar, a revolutionary, a writer, a musician, a painter, or a businessman like those we admire. These remarkable people did not take two or three lifetimes to accomplish what they did. They did it in one. 2. I think there is nothing m...
Read more
May 21, 2021

A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War

My top 20 highlights from the book: 1. As a colleague acknowledged many years later, this man “never had an ordinary reaction to anything.” 2. There’s a rule they don’t teach you at Harvard Business School: if anything is worth doing, it’s worth doing to excess. 3. Land recalled that his “whole life has been spent trying to teach peopl...
Read more
May 21, 2021

Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture

My highlights from the book: 1. Carmack and Romero personified an American dream: they were self-made individuals who had transformed their personal passions into a big business, a new art form, and a cultural phenomenon. Their story made them the unlikeliest of antiheroes. 2. The twenty-nine-year-old Carmack was a monkish and philanth...
Read more
May 20, 2021

The Autobiography of Arnold Schwarzenegger

My top 20 highlights from Total Recall: My Unbelievably True Life Story 1. I decided that the best course for independence was to mind my own business and make my own money. 2. I never felt that I was good enough, strong enough, smart enough. He let me know that there was always room for improvement. A lot of sons would have been cripp...
Read more
May 19, 2021

Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World

My notes from Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World turned into maxims: • You have time. Walt Disney created his masterpiece when he was 55. • Great products are not built by consensus. Disneyland was an extension of the personality of its creator. • Invert. Everyone thought building ...
Read more
May 17, 2021

Working Backwards: Insights, Stories, and Secrets from Inside Amazon

My highlights from the book: 1. To that Amazon is an unconventional company is an undersay statement. Its most significant initiatives have often been criticized and even derided as folly. 2. This book is primarily about showing you some of the unique principles and processes at Amazon with enough detail that you will be able to implem...
Read more
May 17, 2021

Amazon Unbound: Jeff Bezos and the Invention of a Global Empire

My highlights from the book: 1. He had an utter aversion to doing anything conventionally. 2. Every interesting thing I've ever done, every important thing I've ever done, every beneficial thing I've ever done, has been through a cascade of experiments and mistakes and failures. I'm covered in scar tissues as a result of this. 3. If Be...
Read more
May 10, 2021

The Everything Store: Jeff Bezos and The Age of Amazon

My highlights from The Everything Store: Jeff Bezos and The Age of Amazon: 1. When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are o...
Read more
April 21, 2021

Let My People Go Surfing

My highlights from Let My People Go Surfing: The Education of a Reluctant Businessman 1. I learned at an early age that it’s better to invent your own game; then you can always be a winner. 2. In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take awa...
Read more
April 21, 2021

Confessions of an Advertising Man

My highlights from Confessions of an Advertising Man: 1. If you detect a slight stench of conceit in this book, I would have you know that my conceit is selective. I am a miserable duffer in everything except advertising. I cannot read a balance sheet, work a computer, ski, sail, play golf, or paint. 2. Search all the parks in all your...
Read more
April 20, 2021

Against the Odds: An Autobiography

My highlights from Against the Odds: An Autobiography by James Dyson 1. I am a creator of products, a builder of things, and my name appears love on them. That is how I make a living and they are what have made nom my name at least familiar in a million homes. 2. This is also the exposition of a business philosophy, which is very diffe...
Read more
April 20, 2021

Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger

My highlights from the book. 1. Cicero, learned man that he was, believed in self-improvement so long as breath lasts. 2. In business we often find that the winning system goes almost ridiculously far in maximizing and/or minimizing one or a few variables-like the discount warehouses of Costco. 3. "Invert, always invert." It is in the ...
Read more

See more posts »