Omarchy didn't even exist before this summer. I did much of the pre-release work during the downtime between sessions at the 24 Hours of Le Mans in June. And now, just a few months later, we've delivered a petabyte of ISOs in the past thirty days alone. That's about 150,000 installs of the Omarchy Linux distribution!
I've been involved with a lot of successful open-source projects in the past quarter of a century or so. Ruby on Rails, first and foremost. But nothing, not even Rails, grew as quickly as Omarchy has been growing in the first few months of its life. It's rather remarkable.
This is what product-market fit looks like. Doesn't matter if the product is free or not. The fit is obvious. The stream of people who don't just enjoy Omarchy but love it is seemingly endless. The passion is palpable.
But why? And why now?
As per usual, there are a lot of contributing factors, but key is how Apple and Microsoft have been fumbling their relationship with people who love computers in general and developers in particular.
Microsoft is killing off Windows 10, which in turn cuts off a whole slew of perfectly fine computers made prior to around 2017–2018. They also seem intent on shoving AI into everything, and wavering on whether that might be optional or not. Oh, and Windows is still Windows: decades of patching cracks in a foundation that just never was all that solid to begin with.
Apple too has turned a ton of people off with macOS 26 Tahoe, liquid glass, and faltering software quality. They're also cutting off all Intel-based Macs from future updates. A Mac Mini sold as recently as 2023 is now end-of-life! This is before we even talk about how poorly the company has been treating developers depending on the App Store bureaucracy.
Meanwhile, Linux has never looked better. Hyprland, the tiling window manager at the heart of Omarchy, is a sensation. It's brought an incredible level of finesse, detail, and style to the tiling window management space: superb animations, lightning-fast execution, and super-light resource consumption.
The historic gap in native GUI apps has never mattered less either. The web has conquered all as the dominant computing platform. In the past, missing, say, Photoshop was a big deal. Now it's Figma — a web app! — that's driving designers. Same too with tools like Microsoft Office or Outlook, which are all available on the web.
I'm not saying there aren't specialized apps that some people simply can't do without, that keep them trapped on Windows or Mac. But I am saying that they've never been fewer. Almost everything has a great web alternative.
And for developers, the fact is that Linux was always a superior platform in terms of performance and tooling for most programming environments. With 95% of the web running on Linux servers, all optimization and tuning needed to get the most out of the hardware was done with Linux in mind.
This is why even a $500 Beelink Mini PC is competitive with an M4 Max machine costing thousands of dollars for things like our HEY test suite, which runs on Ruby and MySQL. Linux is just really efficient and really fast.
Finally, I think the argument that owning your computer, fully and deeply, is starting to resonate. The Free Software crowd has been making the argument since the 90s, if not before, but it's taken Apple's and Microsoft's recent tightening of the reins on our everyday operating systems to make it relevant for most.
Omarchy is a beautiful, modern, and opinionated Linux distribution, but it's also yours. Everything is preconfigured, sure, but every configuration is also changeable. Don't like how something works? Change it. Don't like the apps I use? Change them. Don't like how something looks? Redesign it. The level of agency is off the charts.
Turns out that plenty of people were starved for just this. All it took was someone to actually put all the pieces together, ignore the Linux neckbeards who insist you aren't worthy to run Arch or Hyprland without spending a hundred hours setting it up from scratch, and invite everyone to the party!