David Heinemeier Hansson

July 11, 2026

But Y

It's no mystery to me why the Tesla Model Y is the world's best-selling car. As a total package, I could make a fair argument  that it's simply because it is the world's best car. 

I'm no stranger to Teslas at this point. We've owned a Model S Plaid, the Model X we traded in on the Y, and we still have the Cyberbeast too. But as impressive as all those cars are, the Y towers above them in several key respects, but first and foremost, value.

The premium all-wheel-drive white-on-white seven-seater we just got was right around $55,000. That's not exactly cheap, but it's less than half of what we spent on any of the other Teslas. It's a quarter of what we spent on the Porsche Taycan Turbo S. It's a sixth of what a new Aston Martin DBX would set you back. And, if I could just have one car, I'd pick the Y over all of them.

The first thing you notice coming from earlier Tesla models is just how well-built the new Model Y is. The gigapress process that produces these new cars results in a package that feels reassuringly solid: no squeaks, no rattles, no flex. This couldn't be said about any of the earlier S and X models we had.

But compared to other makes, it's not exactly revolutionary that a brand-new car feels well put together. Many other makes have managed to perfect that process over the decades. Tesla has now merely leapfrogged itself to the front of the class. But what very much is revolutionary is just how effortless owning the Y feels.

It starts with entry and exit. Once you've paired your phone, you never think about keys or starting or stopping the car again. It just happens. There's no on/off button, no starter, no unlock. Again, other makes have made attempts at this, but none that I've tried is even close to the effortlessness that Tesla's superior software stack is able to deliver.

Speaking of software: It just works. Every time. Going anywhere. You don't miss Apple CarPlay or Android Auto for a second. The navigation, the Spotify integration, the setup. Everything feels like it was written by a leading American software company. Not subcontractors out of India or firmware developers forced to deal with user interfaces.

But where everything comes together is FSD. The self-driving technology that Tesla pushed against all odds for over a decade is finally here in an utterly magical incarnation. The car not just drives itself anywhere, it drives better than almost any human I've ever been driven by has been able to do. Its ability to anticipate traffic patterns, hit the perfect deceleration curve towards a light, slow down for even minor speed bumps, and gracefully curve around pedestrians or cyclists is nearly unbelievable. 

As in, you'd be forgiven the suspicion that there must be a human driver hidden somewhere controlling the car over the internet. But it's just AI, and it's gotten fiendishly better over just the past year or so. All in service of that effortless experience.

In fact, I'd go so far as to call it a luxurious experience. Like you're being escorted by the Queen's own driver to your desired destination. The Queen wouldn't bother with keys or rattles or driving. She'd just get in, be driven, and arrive fresh for a waive. This is the best approximation you can buy for mortal money today.

But then, unlike the old X, it's actually also surprisingly delightful to grab the wheel yourself, hustle it down a hill, lean it into some fun corners, and surge out on that wave of endless torque that electric motors always deliver so well. 

No, it's not a Porsche 911, but I'd say it's 90% as fun as a Taycan, at a fraction of the price, in a package that's endlessly more practical, and — did I mention this already? — can drive itself once you're done with the spirited part of the journey.

The Tesla Model Y is a triumph of capitalism. Making the best self-driving technology available to the masses at a price that's accessible to the middle class in a car that even billionaires would appreciate. 

Andy Warhol captured this egalitarian celebration well with this sentiment: “A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good.”

The Tesla Model Y is an incredible car for nearly everyone.

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About David Heinemeier Hansson

Made Basecamp and HEY for the underdogs as co-owner and CTO of 37signals. Created Ruby on Rails, Hotwire, Kamal, Omarchy. Wrote REWORK, It Doesn't Have to Be Crazy at Work, and REMOTE. Won at Le Mans as a racing driver. Invested in Danish startups.