David Heinemeier Hansson

April 25, 2022

Either/or with Mr Spaceman

Sell Twitter to Musk, and you'll regret it. Don't sell Twitter to Musk, and you'll regret that too. Sell it or don't sell it, you'll regret it either way.

Such goes Kierkegaard's immortal admonition that many of life's grand dilemmas have only regrettable choices. Yet we spend much of our time trying to argue and act as if otherwise.

Twitter left to its current devices and management is likely to continue on the path it's been on. More bans, more suppression, more policing of thought divergent from The Consensus Opinion.

Twitter made in Musk's image might well "unlock the potential" of the site, and thus infect even more people with the algorithmic darkness and division that maximizing for engagement brings. Less overt political gerrymandering of the Overton window will not make for a less political site.

Either way, we'll all regret it.