David Heinemeier Hansson

May 19, 2025

Have you tried the exact opposite?

Have you thought about doing the opposite of whatever you're doing or considering? It's a really helpful way to test your assumptions and your values. What does the opposite look like, how would it work?

It's so easy to get stuck in a groove of what works, what you believe to be right. But helpful assumptions have a half-life, just like facts. And it's ever so easy to miss the shift when circumstances change, if you're not regularly stress-testing your core beliefs.

That doesn't mean you're just a flag in the wind, blowing whichever way. But it does mean having enough intellectual humility and creative flexibility to consider that what you believe to be true about your business, about your team, about your technology might not be so.

We did this a while back with full-time managers. We'd been working for nearly two decades without any, but exactly because it'd been so long, we were drawn to try the opposite, just to see what we might have missed. So we did. Hired a few full-time managers to help us test that assumption for a few years.

In the end, we decided that our managers-of-one culture worked better, but it wasn't a given at the outset. To try the opposite, you really have to believe that you might have been wrong.

Because you're wrong about something. I guarantee it. We all are.

About David Heinemeier Hansson

Made Basecamp and HEY for the underdogs as co-owner and CTO of 37signals. Created Ruby on Rails. Wrote REWORK, It Doesn't Have to Be Crazy at Work, and REMOTE. Won at Le Mans as a racing driver. Invested in Danish startups.