David Heinemeier Hansson

October 4, 2025

Pay yourself first

There'll always be more emails in need of reply, more meetings to attend, and more updates to read. A person can fill the entire workweek with these tasks over and over again. But to stay sane and sharp, you must pay yourself first by doing the work that actually means something to you.

I feel this acutely as someone responsible to employees, customers, followers, and readers. I could do nothing all day but check up on projects, people, and posts, but my brain would quickly check out if it was just doing that.

So quite frequently, I just don't. Don't check in, don't check up, and instead dive into the work that checks my own intellectual boxes. Programming for the love of it. Experimenting for the hell of it. Researching for the fun of it.

In another age, I might have been tempted to apologize for such privilege, but screw that. Privilege is wonderful. You should do your best to earn more of it. Even if you have to carve it out of the bare rocks around you.

Ironically, the best way to do that is also to choose to always pay yourself first, however little at first. By solving your own problems, tickling your own interests, chasing your own curiosity. That's where you'll find the motivation to elevate your talent. To turn interest into competency. 

And once you've developed some competency, you'll be rewarded with more privilege to build it further. This is the virtuous circle of merit.

There'll always be an endless list of work that could be done. You'll never get through it all and onto your own priorities, if you continue to put them at the bottom.

About David Heinemeier Hansson

Made Basecamp and HEY for the underdogs as co-owner and CTO of 37signals. Created Ruby on Rails. Wrote REWORK, It Doesn't Have to Be Crazy at Work, and REMOTE. Won at Le Mans as a racing driver. Invested in Danish startups.