Francisco Costa

March 18, 2021

On Making Pitch Decks

Imagine the pitch deck you worked on when your startup was in its early inception. You maybe had a couple of 👨🏼🎨 mockups, a 👾 prototype, some 📏 ideas of product-market fit. Building blocks, I imagine, you used to create the story that helped you make your company. My entire working career, I found myself, helping people create that sto...
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March 18, 2021

On Being a Polymath.

I feel like a liar when I tell people I'm a designer. Correction: not because I'm not a designer or not good at it — I am — but because it's not an accurate expression of what I do. My coming of age into the workforce was defined by a white MacBook and internet access. Like many, I learned a ton of digital tools and emulated from world...
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March 18, 2021

Growing Up With a Stammer

It was as if a balloon inflated in my throat. I clenched my abdomen, squinted my eyes, and jutted my jaw forward—all in an attempt to wring out the words on the page. Nothing came. My classmates looked at me perplexedly. My mom tells me it started in kindergarten, but it’s that memory from a reading assignment in fifth grade that stand...
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March 9, 2021

In a crash, me or the pedestrian? A meditation on self-driving cars.

At first glance, it seems fairly obvious that if I am the customer of a product – such as the passenger of a self-driving car – said product should first and foremost prioritize me. After all, capitalism taught me that my own benefit and convenience are good, not just for me but for the whole. Every advertisement tells me that my comfo...
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March 4, 2021

If I had to choose one Philosopher

I'd choose Socrates – even if he were to be a fictional character created by Plato. His death has an Archetypal truth imbued in it about how wrong we can be when we enter group-mind. True two thousand years ago as much as it is today in our current socio-political climate. Yes, there are things I find him guilty of, most critically, be...
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March 4, 2021

Philosophy is Personal

I started studying Philosophy thinking it was going to be a field of study in the way that chemistry or law are fields of study; and even though it is, by virtue of its history, it is also something quite personal to my own life. It is as much out there as it is right here.. There are some fundamental questions at the heart of Philosop...
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