Causeway Coast & Glens Council Faces Backlash Over Facebook Advertising Spend for Citizen Survey 2024

Causeway Coast & Glens Council Faces Backlash Over Facebook Advertising Spend for Citizen Survey 2024

Causeway Coast & Glens Council is under scrutiny for its investment in Facebook advertising, which was intended to boost participation in its 𝐂𝐢𝐭𝐢𝐳𝐞𝐧 𝐒𝐮𝐫𝐯𝐞𝐲 𝟐𝟎𝟐𝟒.

Despite the council's efforts, the campaign has attracted significant negative feedback from the public over recent weeks.

Participants in the survey are being enticed with the chance to win a £100 Causeway Coast and Glens Gift Card, a gesture intended to increase engagement.

However, this incentive has been met with scepticism. In recent years, numerous residents have reported issues with the gift card, noting that it often fails to work in several shops that supposedly accept it.

Adding to the controversy, many residents have voiced dissatisfaction with the survey. Critics describe it as excessively lengthy and question its value, labelling it as a waste of time. The backlash is evident in the comments section of the council's Facebook posts, where negative feedback appears to be prevalent.

Furthermore, there are suspicions that council may be concealing a portion of the critical comments. Observers have noted discrepancies in the comment counts, suggesting that some negative remarks might have been hidden to downplay the extent of public discontent.

This situation raises questions about the council's community engagement and transparency approach. As the council continues to navigate this feedback, it remains to be seen how it will address citizens' concerns.