Gerd Leonhard

July 9, 2023

Lego

https://www.economist.com/business/2023/07/06/a-lego-lovers-guide-to-preparing-for-the-ai-age

Although it is hard to strip out the exact contribution of digitisation, since 2018 Lego’s sales have almost doubled, to more than $9bn, outpacing those of Mattel and Hasbro, its main rivals. In 2022 visits to its online portal rose by 38%. It has teamed up with Epic, a video-gaming firm, to explore the metaverse.