Rather than inspiring staff or communities to change, futurists too often let their findings end up in the hands of a “single policy-maker curled up in his office, reading a white paper,” Haldenby says. “The last two generations don’t care about white papers. They like TV, video games, social media, tablets and phones. You’re sort of slapping them in the face when you say, ‘Here’s your future, and it’s double-spaced.’ ”
