https://www.campaignasia.com/article/vodafone-unveils-together-we-can-as-new-global-brand-positioning/468700
Investing in brand is important to help Vodafone “differentiate” itself and demonstrate it is more than a utility, as it expands in areas such as digital financial services and the internet of things, and “to take responsibility for building a better future that is very much an inclusive and sustainable, digital society”, she said.
Investing in brand is important to help Vodafone “differentiate” itself and demonstrate it is more than a utility, as it expands in areas such as digital financial services and the internet of things, and “to take responsibility for building a better future that is very much an inclusive and sustainable, digital society”, she said.