Greg Bunch

March 26, 2021

Entrepreneurs are poets

Entrepreneurs are poets

Robinson Jeffers’ poem, The Beauty of Things, dazzles me.

To feel and speak the astonishing beauty of things — earth, stone and water,
Beast, man and woman, sun, moon and stars —
The blood-shot beauty of human nature, its thoughts, frenzies and passions,
And unhuman nature its towering reality —
For man’s half dream; man, you might say, is nature dreaming, but rock
And water and sky are constant — to feel
Greatly, and understand greatly, and express greatly, the natural
Beauty, is the sole business of poetry,
The rest’s diversion: those holy or noble sentiments, the intricate ideas,
The love, lust, longing: reasons, but not the reason.


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The poem stands in its own right.

But because I cannot think of poetry without thinking of the Greek root poiō, I make: poets are makers.

And because entrepreneurs are the quintessential business poets: makers are poets.

I read the poem as a reminder that entrepreneurs are called to make beautiful businesses.