Every startup is a story. How will yours be told?
It starts with a story you tell yourself.
Not a once-upon-a-time story.
An imagine a world story. A future story.
The story sparks products and services into life. New ventures and businesses leap into being.
You tell it to prospective customers, colleagues, investors. They add to and shape the story.
When it becomes their story, too, you have a successful startup.
This truth applies to de novo startups and to intrapreneurial ventures within established organizations.
I’m teaching a course on the entrepreneurial mindset. This includes entrepreneurial storytelling.
You are welcome to join us!
https://www.chicagobooth.edu/executiveeducation/programs/strategy/entrepreneurial-mindset-in-corporate-strategy
It starts with a story you tell yourself.
Not a once-upon-a-time story.
An imagine a world story. A future story.
The story sparks products and services into life. New ventures and businesses leap into being.
You tell it to prospective customers, colleagues, investors. They add to and shape the story.
When it becomes their story, too, you have a successful startup.
This truth applies to de novo startups and to intrapreneurial ventures within established organizations.
I’m teaching a course on the entrepreneurial mindset. This includes entrepreneurial storytelling.
You are welcome to join us!
https://www.chicagobooth.edu/executiveeducation/programs/strategy/entrepreneurial-mindset-in-corporate-strategy