Greg Bunch

March 26, 2021

Tom Peters and your personal brand

If you want to build your personal brand, read the Fast Company article about Tom Peters' approach. Peters has shaped my thinking since the beginning of my career.

His advice for building your personal brand is great. I put a paraphrase after each point:

1) Prioritize continued education. Leaders learn daily. Leaders are readers.
2) Seek out diverse reading material. Intentionally non-linear exploration finds new gold.
3) Strive for exceptional performance. Be uniquely valuable.
4) Network broadly. With a nod to Star Trek: Boldly go where you have never gone before!
5) Take on a humanist approach. Be kind. Be decent. Be human, positively.

https://www.fastcompany.com/90600522/a-personal-branding-expert-shares-what-it-takes-to-build-a-successful-reputation