I said before that the unlock for me in creating a personal brand, wasn’t to create at all. But rather to just be me. And find those who liked me for me.
Seth Godin said this better than I ever could in his book, The Practice:
Seth Godin said this better than I ever could in his book, The Practice:
“Ultimately, the goal is to become the best in the world at being you. To bring useful idiosyncrasy to the people you seek to change, and to earn a reputation for what you do and how you do it. The peculiar version of you, your assertions, your art.”
