Brayden Haws

February 19, 2023

Scratchpad Scribbles: Start a Group

Most things in life are a lot easier with a group of peers. People who you can rely on, bounce ideas off of, and rally together to do big things. But how do you find a group? You could try networking (whatever that means). Look online. Or just hope that somehow the group finds you. But I have found a better way...

Make a group. Start the thing that you would want to be part of. Seth Godin talks about this idea using the term cohort. He says, "Find this cohort with intent. Don't wait for it to happen to you.
You don't need to be picked--you can simply organize a cohort of fellow artists who will encourage themselves".

I've seen this firsthand over the last few months. I wanted to be in a group of product managers. I needed to be in a group. But I couldn't find one. So I just started one. At first, I found one other person. And we said, "this is a group now, and here's what we do". And then we started talking about it. And within a few months over 200 people joined us.

Not every group will be like this. Some will be big, and some will be small. Some will grow fast and some will grow slowly. But you will never know what your group will be like until you start it.

About Brayden Haws

Healthcare guy turned tech wannabe. Doing product stuff at Grow. Building Utah Product Guild⚒️. Created the PM A.M. Newsletter. Curated the Patchwork PM Bible. Constantly tinkering on my 🛻. Occasionally writing poor takes on product strategy and technology.

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