We get engaged leads by letting people know about our stuff.
There are only two types of people we let know:
- people who know us
- and people who don’t.
There are only two paths of letting them know about it:
- one-to-one
- and one-to-many.
Those combine into the four basic ways one person can let other people know about anything. This is Alex Hormozi’s Core Four Framework:
COLD + WARM OUTREACH
Warm audiences are people who gave you permission to contact them.
- Think “people who know you” - aka - friends, family, followers, current customers, previous customers, contacts, etc.
Cold audiences are people who have not given you permission to contact them.
- Think “strangers” - aka - other peoples’ audiences: buying contact lists, making contact lists, paying platforms for access, etc.
The difference matters because it changes how we advertise to them.
ONE-TO-ONE + ONE-TO-MANY
There are two ways to communicate: One-to-One (Private), and One-to-Many (Public).
We can contact people 1-to-1 or 1-to-many. Another way of thinking about this is private or public communication.
- Private communication is when only one person gets a message at a time. Think “phone call” or “email.”
- If you announce something publicly, many people can get it at the same time. Think “social media posts” or “billboards” or “podcasts.”
THE CORE FOUR
- WARM OUTREACH: 1-to-1 to a warm audience
- POST FREE CONTENT: 1-to-many to a warm audience
- COLD OUTREACH: 1-to-1 to a cold audience
- RUN PAID ADS: 1-to-many to a cold audience
Understanding the "Core Four" marketing channels and how to effectively use them is key in reaching both warm and cold audiences.
By alternating between one-to-one and one-to-many communications, you can maximize your outreach and engage your audience in meaningful ways.
Keep in mind the importance of tailoring your approach based on whether you're dealing with a warm or cold audience.
In the coming days, we'll dissect the 'Core Four' strategies. This will assist you in attracting more people to want what you have to offer (marketing) and convincing those want it to actually buy it (sales).
more tomorrow,
Hunter