The phrase "one day" carries all the promise of commitment without any of the weight of implementation.

It's the perfect escape hatch. You get to feel like someone who's going to start that business, have that conversation, or finally get serious about your health—without actually doing any of it.

One day you'll launch. One day you'll lead. One day you'll change.

But "one day" isn't on the calendar. It's not in next quarter's plan. It doesn't have a deadline or a first step or even a rough sketch of what success looks like.

"One day" is where dreams go to die comfortably.

I've watched talented leaders spend decades in this comfortable cemetery. They're still talking about the same book they were "about to write" five years ago. Still planning to have that crucial conversation with their business partner—you know, when the timing's better.

The saddest part? They've gotten good at it. They've perfected the art of sounding intentional while staying completely still.

The only difference between "one day" and "day one" is a decision.

And that decision isn't about having the perfect plan. It's not about feeling ready. It's not about the stars aligning or your schedule clearing up.

It's about being honest with yourself: Is this actually important to you or not?

Because if it matters, then waiting another day is stealing from your future. Every "one day" you speak is a "day one" you'll never get back.

Think about anything you've built that you're proud of today. That business. That relationship. That skill you've mastered.

When did you start it? I guarantee it wasn't when the timing was perfect.

You started when you were scared. When you were busy. When you had a hundred reasons to wait. But you started anyway, and that made all the difference.

So here's the question that changes everything: What if today was day one?

Not tomorrow. Not Monday. Not January 1st.

Today.

What would you start? What would you stop pretending you'll do "someday"? What conversation would you finally have?

The distance between where you are and where you want to be isn't measured in time. It's measured in decisions.

Make one.