Strategy is your identity in motion.

Tactics are experiments that serve your identity.

Here's what most leaders miss: Tactics are disposable, strategy is for the long haul. But strategy isn't just what you keep doing—it's WHO YOU KEEP BEING even when individual tactics fail.

Think about it. That real estate broker who tries a hundred different ways to build trust? Her tactics might flop, but if she's consistently trustworthy, her strategy stays intact. The tactics were experiments. The identity was the strategy in action.

This is your unchanging "why." It's the mountain you're climbing, not the paths you take to get there.

Example: "I exist to help leaders create aligned, thriving organizations"

This is HOW you embody your purpose consistently. It's not what you do—it's who you become.

Example: "I am becoming known as someone who connects deeply with my clients by consistently listening deeply before speaking, even when the pace of business tempts quick fixes"

3. Tactics (Your Experiments)
These are the specific actions you test. When they work, you keep them. When they don't, you learn and move on.
Example: Weekly newsletters, workshops, 1:1 coaching, podcasts, etc.

Notice the difference? Your purpose never changes. Your strategy—your identity in motion—evolves but stays consistent. Your tactics? They're just experiments in service of who you're becoming.

Want clarity on your own strategy? Fill this out:

Example: "I am becoming known as someone who creates clarity in chaos by consistently telling the truth with compassion, even when it's uncomfortable or costly."

This isn't about what you do. It's about who you are in the doing.

Your tactics will fail. Your experiments will flop. Your brilliant ideas will sometimes bomb.

But here's the magic: If your strategy is rooted in identity—in being someone worth trusting, worth following, worth believing in—then every "failed" tactic still builds your reputation.

Why? Because people don't remember all your tactics.
They remember who you are.

And who you are is what you protect at all costs. That's strategy. 
Everything else? Just tactics.