There are two kinds of people in this world. Those who “Skip the Intro” to their favorite TV shows, and those who savor every second of them as one would an amuse bouche 😋
Let me tell you, I subscribe to the latter group 💯, only because a good intro theme gets me pumped.
Maybe it’s the perfect mix of visual and auditory cues, or the fact that great opening themes prime you for what’s to come, while grounding you in what’s already been.
Take for example the theme to Succession. You could walk in with zero context on the show, and still feel the angst that pervades it.
https://youtu.be/G29EyeGzm9w
Suffice it to say, I have mad love for the people who are behind the TV earworms of the past, present and future. Done right they are high art—even integral to the viewing experience—and one of the reasons why certain shows have more staying power than others.
And that’s the point isn’t it? Setting the tone, creating anticipation, and finding a highly sensory but recurring way to unite a legion of fans around your creative vision. For the show-runners, it’s the closest thing to branding. For businesses, it’s something we could all take inspiration from.
Now I’m not saying every company needs an opening theme—but a little production value goes a long way.
Think about Netflix’s sonic logo, the Mac’s start sound, or Slack’s familiar message notification. All instantly recognizable. All brand accretive.
The best companies know production values extend well beyond product and user experience. What’s Dreamforce without its impeccable visual identity and experiential marketing? What are Apple’s recent virtual events without their seamless consumer home dioramas cum demo spaces?
If you’re in marketing, don’t forget there are multiple ways to win the heart of your customers. Eyes and ears matter too.
#marketing #branding #tvshows #popculture
Let me tell you, I subscribe to the latter group 💯, only because a good intro theme gets me pumped.
Maybe it’s the perfect mix of visual and auditory cues, or the fact that great opening themes prime you for what’s to come, while grounding you in what’s already been.
Take for example the theme to Succession. You could walk in with zero context on the show, and still feel the angst that pervades it.
https://youtu.be/G29EyeGzm9w
Suffice it to say, I have mad love for the people who are behind the TV earworms of the past, present and future. Done right they are high art—even integral to the viewing experience—and one of the reasons why certain shows have more staying power than others.
And that’s the point isn’t it? Setting the tone, creating anticipation, and finding a highly sensory but recurring way to unite a legion of fans around your creative vision. For the show-runners, it’s the closest thing to branding. For businesses, it’s something we could all take inspiration from.
Now I’m not saying every company needs an opening theme—but a little production value goes a long way.
Think about Netflix’s sonic logo, the Mac’s start sound, or Slack’s familiar message notification. All instantly recognizable. All brand accretive.
The best companies know production values extend well beyond product and user experience. What’s Dreamforce without its impeccable visual identity and experiential marketing? What are Apple’s recent virtual events without their seamless consumer home dioramas cum demo spaces?
If you’re in marketing, don’t forget there are multiple ways to win the heart of your customers. Eyes and ears matter too.
#marketing #branding #tvshows #popculture