Apple's WWDC is happening this week. Oh what a joy! There's something special about this time of year for me. The inspiration and energy delivered through the keynote never fails to mark me.
Sure, Apple has had their share of blunders over the years—especially these last two as the AI race left them in the dust. Their walled-garden approach to software irks some. Intel and AMD are sprinting to close the gap behind Apple Silicon. The list goes on. But their ideals? Lofty. The UX? Beautiful. Company brand? Unparalleled. Don't throw the baby out with the bath water!
Keep it up, Apple. 👨🏼💻
Sure, Apple has had their share of blunders over the years—especially these last two as the AI race left them in the dust. Their walled-garden approach to software irks some. Intel and AMD are sprinting to close the gap behind Apple Silicon. The list goes on. But their ideals? Lofty. The UX? Beautiful. Company brand? Unparalleled. Don't throw the baby out with the bath water!
Keep it up, Apple. 👨🏼💻
Jacob Brokaw
jacobbrokaw.com
jacobbrokaw.com