Jason Fried

Hey! I'm Jason, the Co-Founder and CEO at 37signals, makers of Basecamp and HEY. Subscribe below to follow my thinking on business, design, product development, and whatever else is on my mind. Thanks for visiting, thanks for reading.
February 22, 2021

The Obvious, the Easy, and the Possible

Much of the tension in product development and interface design comes from trying to balance the obvious, the easy, and the possible. Figuring out which things go in which bucket is critical to fully understanding how to make something useful. Shouldn’t everything be obvious? Unless you’re making a product that just does one thing – li...
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February 22, 2021

Give it 5 minutes

Years ago I used to be a hothead. Whenever anyone said anything, I’d think of a way to disagree. I’d push back hard if something didn’t fit my world-view. It’s like I had to be first with an opinion – as if being first meant something. But what it really meant was that I wasn’t thinking hard enough about the problem. The faster you rea...
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