The sources for this episode include The First Tycoon by T.J. Stiles and Tycoon’s War by Stephen Dando-Collins.
Lessons from Cornelius Vanderbilt:
- Catch the Right Wave.When a better technology came along, Vanderbilt jumped on it. He went from ferries to steamships to railroads without trying to cling to the past.
- Gradually, then Suddenly. He didn’t need quick wins; he’d rather take a temporary loss if it meant owning the market later.
- A Taste for Salt Water.Vanderbilt had an extraordinary tolerance for pain. Physical pain: he piloted ferries through blizzards when other captains wouldn’t leave shore. Financial pain: he operated at zero profit to eliminate competitors. Psychological pain: he made credible threats to block all rail access to New York City. What made him succeed was simple: he endured conditions that broke everyone else.
- High Agency. Vanderbilt wasn’t really interested in being a passive shareholder. He wanted control or nothing.
- Showmanship. It’s easy to root for the underdog—Vanderbilt often positioned himself that way against a big monopoly. Then, once he beat them, he essentially became the monopoly. But by that point, he already had public sympathy on his side. He made business feel like high drama, whether racing steamboats or blocking the rails. That’s part of why his legend endures—he was always the talk of the town, even when he was the one pulling all the strings behind the scenes.
- Burn the Boats. If you crossed Vanderbilt, it wasn’t enough for him to beat you. He wanted to finish you, financially or otherwise. He didn’t just win; he dominated.
- Positioning is Leverage. Vanderbilt operated with little financial leverage, so he was ruthlessly ready to take advantage of his competitors’ misfortunes, even when he caused them.
- Dark Hours. He might say, “I’m going to ruin you,” but he rarely telegraphed how he’d do it. He liked the shadows and moving in silence. He made clandestine stock purchases, turned enemies’ allies, and pulled off secret deals. By the time rivals realized, it was too late.
- The Right Recipie. Vanderbilt made money in many ways. It reminds of of the John D. Rockefeller quote of “I have ways of making money that you know nothing of.” Vanderbilt made money on competing, he made money for not competing, he made money from monopolizing, and he understood where the real money was, like the lucrative mail contracts going from New York to San Francisco.
Fuente: Brainfood newsletter, Farnam street