Jodie Cook

May 23, 2022

Relentless focus on the basics

Relentless focus on the basics is what separates winners in life and business from people who have massive plans but never get anywhere. 

Novak Djokovic focuses on just hitting the ball, really well. 
Kobe Bryant focused on free throw after free throw, thousands of repetitions on that basic shot. 
Tiger Woods played putt after putt after putt, for hours on end. 
Steve Jobs focused on creating beautiful products before he added more features.
Sara Blakely focused simply on making people feel good over and above new colours or product variations. 

I love the idea that relentless focus on the basics can stack up to huge gains over time. Those consistent, perfectly-executed basics build and compound and turn into championship titles and crazily successful companies.