Jodie Cook

Welcome, great to have you here đź‘‹

I'm Jodie, founder of Coachvox AI. We make AI coaches.

After selling my agency in 2021 I wrote my new book, Ten Year Career: Reimagine business, design your life, fast track your freedom.

> > > I'm now blogging directly from my website - sign up here.

These blogs are for entrepreneurs who think differently (or want to!)
Topics include mindset, lifestyle design and how to run a business without it running you.
July 25, 2022

People will stare so get used to it

If you’re trying to do anything exceptional, anything cool, anything of note, people will be watching. So you might as well get used to it and you might as well enjoy it. Because what’s the alternative? That you operate so far within your comfort zone that you never do anything remarkable? And no one ever stares because you’re… unremar...
Read more
July 21, 2022

There is another way

When you start a business it’s great: designing your brand, creating your products or defining your service; planning how you’ll approach customers and securing those first few projects. Fun, focus and learning new things every day. You love telling people about your venture, and every new connection or sale you make is exciting. The h...
Read more
July 18, 2022

Artists and critics

Football matches have twenty two people on the pitch and maybe fifty thousand people in the stands. This kind of ratio holds for artists and critics. Hardly anyone creates, hardly anyone makes great work and puts it out there but thousands watch and thousands criticise. And what’s worse is that just the existence of critics is what mea...
Read more
July 14, 2022

Change your trajectory by changing your geography

The fastest way to change your trajectory is to change your geography. Sure, you can put in place new habits, a new exercise routine, you can read new books and listen to new podcasts and meditate every morning. But the thing that will change your trajectory and life in the biggest way possible is changing where you physically are. Bei...
Read more
July 11, 2022

Stop checking the news before you do deep work

Letting yourself become distracted with other people’s business before you’ve done anything that actually matters is the biggest recipe for disaster there is. There is nothing happening in the world that you need to know about before you have worked on your own business or career or life. Nothing. It’s crazy to let your success be hija...
Read more
July 7, 2022

The five factors that hold entrepreneurs back

Here's my hypothesis. Entrepreneurs who set up their company and exited within ten years, achieving financial freedom within that time, followed a specific route through the four distinct stages of the Ten Year Career framework: 1. Execute 2. Systemize 3. Scrutinize 4. Exit Entrepreneurs who don’t follow this plan are inhibited along t...
Read more
July 4, 2022

Create for a previous version of yourself

This way of producing is a gamechanger. What so many people do is they think about their target audience and what content they might want to read or watch. But it’s often wildly inaccurate. Aside from quizzing your audience like crazy the best way to create content that resonates is to imagine you are speaking to a former version of yo...
Read more
June 30, 2022

Give your people responsibilities, not tasks

Ticking off tasks all day long does not make for happy people or exceptional results. Even if most roles can be reduced to tick boxes it doesn’t mean they should. Instead, give people responsibilities, then guide and train them in fulfilling their responsibilities. It’s someone being in charge of operational excellence or client satisf...
Read more
June 27, 2022

If someone else can do it, don’t do it.

So many business owners don’t ever achieve what they are capable of because they can’t let go of those tasks and projects that they believe only they can do. And the belief is not true. They could train someone else up to do it just as well, if not better, and they could keep growing and progressing themselves. When entrepreneurs are t...
Read more
June 23, 2022

Remember the people who didn’t believe in you

One day they will tell everyone how they met you and used to know you. One day that will happen. I don’t believe in doing anything just to prove someone wrong but I do believe that we have probably all been underestimated at some point and it makes for quite funny stories. It also serves as a reminder that you are more than other peopl...
Read more
June 20, 2022

Reading business books does not improve your business

Reading business books does not improve your business. Reading business books gives you all the information, but that information is no use at all if you do nothing with it. And that’s the problem, that the knowledge requires execution – it requires taking it and applying it to your situation. But here’s another problem: the business b...
Read more
June 17, 2022

[Free workshop] Reimagine business, design your life, fast track your freedom

I’m super excited to tell you about my new book, Ten Year Career. It’s designed to help entrepreneurs fast track to freedom by identifying where they are in their business journey and taking exactly the right action to progress. The foreword is written by Derek Sivers, one of my favourite thinkers, and the book is available to pre-orde...
Read more
June 16, 2022

Settler or explorer?

There are two types of people, settlers and explorers. Settlers like to progress towards stability, so they look to secure that perfect job, dream house, amazing partner. They sign contracts and make long term decisions and enjoy security. Most marketing is aimed at settlers. It’s those adverts with the perfect family or the perfect ho...
Read more
June 13, 2022

Just because you are good at something

...doesn’t mean you have to do it. This is a huge factor in businesses that stay small and owners who don’t progress. They mistakenly think that because they are good at something, they should keep doing it. So instead of rising up in their role, hiring people, delegating, outsourcing, finding bigger and bigger problems to solve, they ...
Read more
June 9, 2022

Intentional networking

At the start of your business journey, anything goes. You’re prolifically meeting people, following up and building your network. You’re going for coffees, having your brain picked and attending multiple networking events each week. It’s unsustainable but essential. In the beginning, it’s necessary to be everywhere. Many entrepreneurs,...
Read more
June 6, 2022

The best measure of future success

…is character. Not exam grades Not IQ Not college education Not work experience Character. Future stars show star quality in their first jobs. Even when they are doing such simple, menial tasks they are doing them exceptionally because it’s in their nature to do so. They can’t not do something well, it just wouldn’t feel right to them....
Read more
June 2, 2022

Luck always plays a part

Luck always plays a part in success and failure and it’s so stupid to think that it doesn’t. Anyone who has reached any level of success has benefitted from luck in some way. Lucky timing, lucky place, lucky chance, beginner’s luck. They could have been lucky to happen to sit next to that exact person at that exact time and have opened...
Read more
May 30, 2022

Managing your energy

You can influence how much energy you have every single day. It’s in the people you hang around with The news you choose to ignore Where you live The foods you eat How much perspective you can maintain when problems enter your world. You can choose what you do in the first hour upon waking Which notifications you have turned on How ava...
Read more
May 26, 2022

Uncertainty tolerance

Your brain is a prediction machine, meaning that when things don't go as planned, there can be significant consequences. You’ll have experienced this many times. That tight feeling in your chest when receiving adverse news. That sinking feeling when a decision you made starts to look like a costly mistake. That anxiety when your schedu...
Read more
May 23, 2022

Relentless focus on the basics

Relentless focus on the basics is what separates winners in life and business from people who have massive plans but never get anywhere. Novak Djokovic focuses on just hitting the ball, really well. Kobe Bryant focused on free throw after free throw, thousands of repetitions on that basic shot. Tiger Woods played putt after putt after ...
Read more
May 19, 2022

The prolific production formula

Creating content is one of the best ways to grow your business. Becoming a content creation powerhouse involves three steps: ideation, execution and delegation. Ideation is your way of getting new ideas for what you create. Carry a notebook, meet new people, read new books, become inspired in some way. Execution is where you focus on c...
Read more
May 16, 2022

Three simple questions on whether you should hire someone

Do they get it? Do they want it? Do they have the capacity? These are from the book Traction and they are simple yes or no questions. Do they get what we are trying to achieve here? Do they want to be part of this team, do they want the responsibility? Do they have the capacity to do whatever this role entails? You want three yesses, o...
Read more
May 12, 2022

Will this put me out of business?

Is this nothing to worry about or will this put me out of business? That’s the assessment every business owner has to make whenever any problem is brought to them. Do I ignore this and get on with what I was doing or do I drop everything to manage this risk and make sure my company survives it? People get this wrong. They ignore someth...
Read more
May 9, 2022

The future is async

Synchronous communication relies on two parties being available at exactly the same time. Synchronous communication methods, such as meetings, telephone or Zoom calls, must be arranged. Both parties must be physically and mentally present. During this type of communication, questions require immediate answers or there is a subsequent f...
Read more
May 5, 2022

What your responsiveness says about you

Generally speaking, the faster someone responds to emails the less progress they are making. It makes sense. In many cases, people who don’t quickly respond to emails are busy honing their craft. They are making their art, serving their clients, out and about. The plan their day in advance rather than let emails hijack their time. If l...
Read more
May 2, 2022

The richest person I know

My friend Jason told me that, growing up, his goal was always, “to be the richest person I know.” He’s a multimillionaire on his way to more. But the goalposts keep moving. He now knows people with their own jets, their own islands, running billion-dollar companies and making a huge difference in the world. Jason’s goal is still the sa...
Read more
April 28, 2022

Who are you taking business advice from?

Ninety six percent of companies are turning over less than one million dollars. Four percent are turning over between one and ten million. Only 0.4 percent are at between ten and fifty million and only 17,000 total are turning over more than fifty million dollars. If your goal is to build a hundred-million-dollar company, there are few...
Read more
April 25, 2022

Find your tribe by becoming your tribe

Step one: become your tribe Figure out who you are. Unapologetically be that person. Do the stuff you’ve always wanted to do. Show up and don’t censor yourself. Step two: find your tribe You’re now on the same frequency as your kind of people. You become a magnet for your ideal tribe members. You find people you align with like never b...
Read more
April 21, 2022

The confusion of entrepreneurship

Entrepreneurship can be a minefield. Whilst some seem to have it completely figured out, others are totally lost. For every glossy headline or perfect headshot there’s another story of struggle, of covering up the cracks or making it through a rollercoaster time. For every founder genuinely nailing it there’s another simply winging it....
Read more
April 19, 2022

Catching yourself dreaming

We are 99% living in dreamland. Daydreaming, predicting the future, going around with our head in the clouds thinking about the past and having conversations with ourselves. Meditation teaches separation from daydreams. Rather than identifying with them, think of yourself as merely a thinker of your thoughts. Tamara Levitt, Calm App’s ...
Read more

See more posts »