Today I had the marketing agents review one of Explore’s public pages against the brand, mission, and source-of-truth docs we’ve set for the product. They identified a few bounded improvements, packaged them into a clean handoff, and passed the approved changes to engineering.

Engineering then picked up that brief, made the scoped page changes, and handed the result back to marketing. Marketing re-reviewed the page, validated the outcome, and the whole change moved to merge-ready.

No human intervention in the middle.

Engineering should not be inventing the marketing thinking. Marketing should not be reaching directly into product code. Each department needs its own role, context, responsibilities, and evidence trail. But they also need to collaborate cleanly when the work crosses boundaries.

That is what this workflow is starting to show.

It is still early, and there is a lot to tighten and optimise, just like there was with the engineering factory. But the shape is now there:

marketing review

marketing proposal

engineering implementation

marketing validation

merge-ready outcome

Same factory thinking. Different department. Clear handoffs. Evidence attached.