Jordan Ogren

July 30, 2021

Do you have a lens of certainty?

When you create content or claim to be an expert, it’s hard not to fall into this trap.

The trap of being confident and correct with your content. 

We all have an inclination toward having the answers. That’s why people follow us.


The people I follow are not the ones with the best answers. But the ones with the best questions.

I hope you say the same about me one day. 

I don’t want to appear like I have the answers. Instead, I want to take you along with me on the journey of discovery. 

Through questions, examples, and personal narratives, I hope we understand marketing better together.

What I’m trying to say: We are both on the same journey of learning together.

Instead of answers, I have curiosity and an unquenchable desire to ask questions and understand things (marketing, content, writing) deeper.

And I’m blessed to do this alongside you. 

The issue is that many people do not see creating content the same way I do. And this forms a host of challenges for them.

They believe they must have the answers (that’s why they have followers) and need to be “right.”

 Doing this leads to a few downsides:
  • Fear to explore new topics or angles resulting in lousy/vanilla content
  • Unwilling to pivot when new information is out
  • Lack of connection with their audience
The moment you have the vulnerability to admit you don’t know but are willing to figure it out in public is when you begin building a true tribe.

The lesson: Inquire in public with your audience through content.

You don’t need a Ph.D. to speak on specific topics.

All you need is a lens of inquiry rather than a lens of certainty. 

🧠 // JO