Jordan Ogren

October 8, 2021

Don't fall for the average trap.

Don't design for average.jpg


Never do anything for the average (the majority).

Write for average ❌
Market for average ❌
Create for average ❌

"Metrics, and especially averages, encourage you to focus on the middle of a market, but innovation happens at the extremes." — Rory Sutherland (From Alchemy).

In the context of writing, you can swap out innovation with writing that changes your reader.

When you attempt to write for everyone (average), you write for no one (💩 content).

Instead, go to the extremes. Find the niche that needs what you have. Preach to them.

Avoid average at all costs.

Where have you fallen victim to the trap of creating for average?

🧠 + ❤️ // JO