About five years ago, I would try to sleep the least amount I could. 

6 hours was my goal every night.

I fell hook, line, and sinker for hustle porn. The illusion that success is tied to the amount of time I worked sucked me in.

This resulted in much misery for me and those who had to deal with sleep-deprived Jordan.

I had not yet realized that something matters more than energy and time.

That something? The ability–and systems–to make better decisions.

When my eyes could barely stay open, I was making horrible decisions. I was “putting in the time,” but was I improving? I would have to do the same thing three times over because I kept messing up.

Not only that, but I was also less creative. This also resulted in less-than-optimal decisions concerning creativity.

In the five years since being a hustle addict, I’ve come to adore sleep. Sleep is what enables me to perform at my highest level.

I now sleep at least 8 hours every night.

And I focus more on optimizing the time I’m awake than on trying to be awake longer. 

I realize that time awake ≠ time being productive. 

While it’s an easy measurement, it’s not accurate and unstainable in the long run.

And that’s my goal: to still do what I’m doing (i.e., writing and marketing daily) in 60 years.

If that’s my goal (instead of being awake the longest), I will prioritize sleep, eating healthy, and rest days.

Whatever your goal is, that will dictate your actions and habits.

What are you prioritizing right now? Don’t like your answer? 

🧠 + ❤️ // JO