Jordan Ogren

May 4, 2022

The one thing your competition can’t copy...

“The company story is the company strategy.” – Ben Horowitz, Partner and Co-founder, Andreessen Horowitz.

Imagine you built the best designed and coded software. It kicks butt.

You release it, and your target audience eats it up. You continue to add users steadily as you update and improve the product. Until one day…

Microsoft becomes aware of your product and views you as a threat. So, they copy your software.

And with their horsepower, they can create a 10X better product. In addition, they have solid distribution and will share the product with their current users.

The steady stream of new users slowly dies, and subscriptions begin to churn as people want to use the big brother’s software that integrates better with tools they already use.

Within a year, you’re back at square one; Few customers and the inability to pay yourself a salary.

While this example is extreme, it’s not uncommon. Anyone can copy your code or features.

But they can’t copy your story.

Your story, narrative, or POV is more important than the product. The story is a wrapper around the product, not the other way around.

That’s why continual story development is just as important as product development.

Focus on nailing the story, and everything else falls into place.

What’s your company story?

🧠 + ❤️ // JO