Jordan Ogren

January 25, 2022

The reason I write this daily email.

“Why do you invest so much time into writing your email when you’re unlikely to make any money from?”

Great question.

It’s something I’ve thought hard about. If you know me, you know I’m intentional and resourceful with my time. 

So then why would I presumably waste it writing a daily email that 60 people read?

Because it positions me to make hella piggy bank in the future. How?

Not because I plan to grow this to a zillion subscribers and profit off y’all.

It’s a different and subtle reason. It’s to develop my skillset further.

The skillset?
  1. Writing 
  2. Audience building
  3. Thinking

The goal is to make myself indestructible career-wise. Because I believe that is the one thing that will give me the most significant dividends in the future.

This daily email is a forcing function to invest in me daily.

“Your ability to work is your safest and highest returning asset.” — Carolyn McClanahan.

When I can write and think well, understand audience building, and have a tribe, that’s a moat for my career. It’s something an employer or economic crash cannot take away.

It’s all mine.

And it could be all yours too; if you’re willing to invest in yourself.

That’s the lesson for this email: The most essential thing in life is continually investing in yourself.

The earlier you begin doing this, the more compounding will work for you. Akin to investing, the earlier you focus on improving yourself—professionally, personally, emotionally, physically—the more it will pay off in 20 years.

Meditating, writing, working out, reading, and studying great writers is my way of investing in myself—all things I do not get paid for.

How you invest in yourself will undoubtedly be different from mine. 

It could be a weekly podcast interviewing people where you want to be.
Or learning how to code and build websites in your free time.

The goal is not to have it look like X. The goal is to make the daily disciplined commitment to make yourself better.

Are you currently investing in yourself?

Life’s a long game. Ask yourself, are you playing for tomorrow or 20 years down the road?

You know what my answer is.

🧠 + ❤️ // JO